Enterprise experience at boutique scale
From chef to agency founder to enterprise digital leader. 15+ years bringing strategic thinking and delivery experience to mid-market organizations that need sophisticated web systems but want to work directly with senior leadership.
The journey
I started in professional kitchens, where attention to detail, process discipline, and delivering under pressure weren't optional; they were survival skills. That foundation shaped how I approach technical work today.
The transition from culinary to digital happened through curiosity and problem-solving. What began as building websites for restaurant clients evolved into a full agency practice, eventually leading to founding and running a digital consultancy focused on complex Drupal projects for government, higher education, and enterprise clients.
"The best training for managing complex digital projects came from running a kitchen during dinner service: clear systems, reliable execution, and calm under pressure."
Enterprise scale
Building and leading web teams at Tableau (acquired by Salesforce) and Veeva Systems taught me how Fortune 500 companies approach digital strategy, governance, and delivery at scale. As Senior Director of Digital at Veeva, I led global web platform transformation including the flagship Veeva.com redesign, managing complexity, stakeholder alignment, and technical execution across international teams.
That experience isn't common in boutique consulting. Most agencies either lack enterprise-scale exposure or are too large to provide senior leadership directly to mid-market clients. The gap is real: organizations need strategic thinking and execution discipline from someone who's done it before, but they can't afford (or don't need) a full-time executive.
Why this model works
Stoneberg Design exists because there's a better way to deliver digital projects. The traditional agency model has structural problems: junior teams executing while senior people sell, billable hours incentivized over outcomes, and cookie-cutter solutions forced onto unique problems.
I work differently. Discovery-first engagements de-risk the relationship before major commitment. Honest planning means telling you what's realistic, even when it's uncomfortable. Client interests come first, not maximizing billable hours or pushing preferred technology stacks. You work directly with someone who has the experience to anticipate problems and guide you through them.
How I work
Discovery-first
Small-scope engagement to understand goals and plan architecture before committing to full development. You own the plan regardless of next steps.
Honest planning
Upfront honesty about feasibility, costs, and timelines, even when the truth is uncomfortable. Prevents project death midstream.
Client interests first
Recommendations prioritize your needs over billable hours or preferred technologies. The goal is the right solution, not the most profitable one.