UX Design for B2B SaaS Products
Enterprise-grade UX design for complex SaaS products. We bring experience from Tableau, Salesforce, and Veeva to help you design interfaces that scale.
Enterprise Experience
Direct experience designing for Tableau, Salesforce, and Veeva Systems. We understand the complexity of B2B workflows and multi-persona design challenges.
Data-Driven Design
Every design decision backed by user research, analytics, and A/B testing. We validate assumptions before they become expensive development commitments.
Scalable Systems
Component libraries and design systems that maintain consistency as products scale. Documentation and patterns that empower distributed teams.
The unique challenges of B2B SaaS design
B2B SaaS products face fundamentally different constraints than consumer applications. Users are task-focused professionals who need efficient workflows, not delightful microinteractions. Multiple personas with conflicting needs access the same interface. Complex data models and enterprise integrations create technical constraints that shape every design decision. Getting this wrong means lost deals, high support costs, and user workarounds that undermine product strategy.
At Stoneberg Design, we bring firsthand experience from building and leading UX teams at Tableau and contributing to design systems at Salesforce. We understand how to balance the needs of power users who demand keyboard shortcuts and admins who need clear progressive disclosure. Our designs anticipate edge cases, account for data volume variability, and provide clear paths through complex decision trees.
Our B2B design methodology
We start every engagement with contextual inquiry: observing real users in their actual work environments to understand existing workflows, workarounds, and pain points. This research informs user journey maps that identify opportunities for consolidation and automation. From there, we create low-fidelity prototypes focused on information architecture and task flow efficiency before investing in visual design.
Iterative usability testing with representative users validates assumptions at each stage. For data-heavy interfaces, we prototype with realistic data volumes to ensure performance feels responsive and layouts remain scannable. Accessibility is built in from the start, not retrofitted, because enterprise buyers increasingly require WCAG compliance in RFP responses.
Designing for enterprise buyers and end users
B2B products have two customer types: the end users who interact with your interface daily and the economic buyers who evaluate competitors and sign contracts. Our designs must satisfy both. For end users, we optimize for task completion speed, error prevention, and progressive learning curves. For buyers, we ensure feature discoverability, dashboard clarity, and admin controls that demonstrate governance capabilities.
Having navigated these dynamics at companies like Veeva Systems, we know how to structure onboarding flows that get new users productive quickly while showcasing platform depth to stakeholders. We design admin interfaces that balance power with usability and create demo experiences that highlight competitive advantages without oversimplifying the product.
From wireframes to design systems
Our deliverables scale to match your team's needs. For startups, we provide high-fidelity prototypes with developer handoff documentation. For established products, we audit existing patterns, consolidate redundant components, and document the cohesive system that should guide future development. We can embed with your team for ongoing design support or deliver complete features ready for engineering handoff.
Whether you're launching a new product, redesigning legacy workflows, or scaling an existing SaaS platform, we bring the enterprise UX expertise to transform complex requirements into intuitive interfaces that users trust and buyers choose.
Ready to start your project?
Let's discuss how we can help modernize your web presence and deliver measurable results for your organization.