Technical SEO Audits That Drive Action

Technical SEO audits often generate overwhelming lists of issues without clear guidance on what matters most. My approach combines comprehensive site analysis with practical prioritization, identifying technical barriers to search visibility and providing engineering teams with actionable fixes.

A technical audit starts with crawlability. Can search engines efficiently discover and index your content? Are there orphaned pages, redirect chains, or crawl budget issues? Modern frameworks like Next.js introduce new challenges: client-side rendering, dynamic routes, and complex JavaScript that can confuse search engine crawlers if not implemented carefully.

Performance analysis focuses on Core Web Vitals: the metrics Google uses to evaluate user experience. Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) all impact rankings. From experience optimizing Tableau's web properties, I know these metrics require coordination between frontend engineering, backend performance, and content delivery infrastructure.

Structured data validation ensures your content qualifies for rich results in search. Product pages need proper schema markup. Articles require structured data for featured snippets. Local businesses benefit from location markup. Each content type has specific requirements that, when implemented correctly, significantly improve click-through rates.

The audit deliverable is a prioritized roadmap. Critical issues that block indexing come first. High-impact opportunities for quick wins follow. Longer-term architectural improvements round out the plan. Each recommendation includes business impact, technical complexity, and implementation guidance for your development team.

Working with engineering teams at Salesforce taught me the importance of developer-friendly documentation. Technical SEO recommendations need context: why this change matters, what it accomplishes, and how to implement it within existing systems. The audit report becomes a shared roadmap between marketing and engineering, not just a list of problems.

Whether you're launching a redesigned site, experiencing unexplained traffic drops, or simply want to understand technical barriers to organic growth, a comprehensive audit provides the foundation for sustainable search visibility. Let's identify what's holding back your site's performance in search.