Strategic consulting to modernize how your teams create, manage, and publish content
Organizations struggling with slow publishing cycles, inconsistent quality, or scaling challenges need more than tactical fixes. They need a strategic partner who understands content operations at an enterprise level. Stoneberg Design brings 18+ years of experience helping product, marketing, and editorial teams transform their content workflows from chaotic to calm.
Process Mapping
We audit your current content workflows, identify bottlenecks, and design streamlined processes that reduce friction for editors and content teams.
Team Enablement
Through workshops, documentation, and hands-on training, we equip your teams with the skills and systems to publish confidently and consistently.
Scalable Systems
Build content operations that grow with your organization, from structured content models to multi-channel publishing pipelines.
Performance Metrics
Define and track meaningful KPIs for content velocity, quality, and team efficiency to measure operational improvements over time.
Change Management
Navigate organizational shifts with structured rollout plans, stakeholder alignment, and clear communication that ensures adoption.
Vendor Selection
Evaluate CMS platforms, DAM solutions, and publishing tools with a focus on long-term maintainability and total cost of ownership.
Why content operations matter
Content operations (ContentOps) is the discipline of designing repeatable, sustainable systems for how content moves from ideation to publication. When done well, it eliminates confusion, reduces rework, and empowers teams to ship quality content faster. When done poorly, it becomes a source of frustration, technical debt, and missed deadlines.
We've partnered with universities, advocacy organizations, and enterprise teams to untangle complex publishing workflows, implement governance frameworks, and build training programs that stick. Our approach combines content strategy, systems thinking, and hands-on technical implementation, so you get more than a slide deck.
What you get
Our content operations engagements typically include workflow audits, stakeholder interviews, process documentation, and hands-on implementation support. We start by understanding your team's pain points (whether that's content silos, publishing bottlenecks, or inconsistent quality) and design solutions that address root causes, not symptoms.
Recent projects have included multi-channel publishing strategies for recipe content (see our Lark Cookbook case study), editorial governance frameworks for large content libraries, and migration roadmaps for organizations moving from legacy CMSs to modern headless architectures. We document everything, train your teams, and ensure smooth handoffs so operational improvements persist long after our engagement ends.
Who this is for
Content operations consulting is ideal for organizations experiencing growing pains around content velocity, quality, or team collaboration. If your content team is spending more time fighting tools than creating value, or if you're preparing for a major platform migration, we can help design systems that scale.
We work best with teams who value transparency, collaboration, and sustainable solutions over quick fixes. Our clients typically include content directors, product managers, and digital strategists who understand that operational excellence requires both process and technology improvements.
Ready to start your project?
Let's discuss how we can help modernize your web presence and deliver measurable results for your organization.