Google Analytics GA4 Setup & Migration
Google Analytics 4 represents a fundamental shift in digital analytics, moving from session-based measurement to event-driven data collection. Whether you're implementing GA4 for the first time or migrating from Universal Analytics before the sunset deadline, proper configuration is critical for accurate measurement and actionable insights.
My analytics practice specializes in strategic GA4 implementations that go beyond basic setup. Having worked with Technical Engagement Measurement teams at major technology companies, I bring enterprise-grade analytics expertise to organizations of all sizes.
Strategic Implementation
Custom GA4 property setup tailored to your business goals, with data streams configured for web, mobile, and cross-platform tracking.
Enhanced Measurement
Automated event tracking for scrolls, downloads, video engagement, and site search without additional code deployment.
Custom Event Tracking
Purpose-built conversion events and custom dimensions aligned with your customer journey and business KPIs.
Universal Analytics Migration
Seamless transition from UA to GA4 with historical data preservation strategies and parallel tracking periods.
BigQuery Integration
Raw event data export to BigQuery for advanced analysis, custom reporting, and integration with your data warehouse.
Measurement Framework
Documented measurement plan with event taxonomy, data governance guidelines, and team training materials.
Why GA4 Implementation Matters
Universal Analytics stopped processing new data in July 2023, making GA4 migration essential for continued web analytics. But GA4 isn't just a replacement; it's a complete reimagining of how we measure digital experiences. The event-based data model enables more flexible analysis, better cross-platform tracking, and deeper integration with marketing platforms.
However, GA4's flexibility creates complexity. Without proper configuration, you risk data quality issues, compliance problems, and measurement gaps that undermine business decisions. My approach focuses on building measurement foundations that scale with your organization's needs.
Strategic GA4 Services
Every GA4 implementation begins with understanding your business objectives and customer journey. I audit existing analytics implementations, document measurement requirements, and design custom tracking strategies aligned with your goals. This includes:
- Data stream configuration for web properties and mobile apps
- Enhanced measurement setup with automatic event tracking
- Custom event architecture for conversions and engagement metrics
- User properties and custom dimensions for segmentation
- Cross-domain tracking and subdomain configuration
- Consent mode implementation for GDPR and privacy compliance
- BigQuery linking for raw data access and advanced analysis
Universal Analytics Migration Support
Migrating from Universal Analytics requires careful planning to maintain measurement continuity. I help organizations transition smoothly by running parallel tracking periods, validating data accuracy, and documenting changes in measurement methodology. Historical data preservation strategies ensure you maintain access to critical trend analysis even as UA sunsets.
Measurement Framework Development
Technology is only part of the analytics equation. Sustainable measurement requires clear documentation, governance processes, and team enablement. I create comprehensive measurement plans that document every tracked event, define data quality standards, and establish change management workflows. This foundation ensures your analytics implementation remains accurate and actionable as your organization evolves.
Seattle-Based Analytics Expertise
Based in Seattle's technology corridor, I've worked extensively with teams at companies where data-driven decision making is foundational to product development and customer experience. This experience informs my approach to GA4 implementation, focusing not just on technical configuration, but on building analytics capabilities that drive business value.
Ready to start your project?
Let's discuss how we can help modernize your web presence and deliver measurable results for your organization.